Wildo CEO Discusses AI Impact and Hiring Trends in iGaming

Bogdan, CEO of Wildo Agency, outlined the impact of artificial intelligence on the iGaming industry. He discussed changes in recruitment, automation, and market forecasts.

Automation and Recruitment

The company has automated nearly all manual tasks using AI. This technology is currently replacing staff in development and media buying. AI tools now handle proxy purchases and account creation, reducing the need for manual labor. New markets, such as AI-driven casino search, are expected to generate significant revenue. However, the CEO predicts a return to valuing junior specialists within a few years. Wildo Agency intentionally keeps the team small and does not pursue rapid growth. The company rejects fixed salaries, viewing them as poor motivation for media buyers. Instead of hiring experienced staff to perform routine tasks, the agency focuses on training employees in knowledge that other companies keep secret.

Market Outlook

Regarding market trends, the CEO stated that 95% of white label projects fail to launch. He warned that large media buying agencies will slow down their growth as internal teams take over. The CEO emphasized that company titles hold little value in traffic arbitrage. Additionally, a single configuration change by Meta could significantly impact the industry. The CEO also noted that traffic arbitrage companies often function as creditors to advertisers.