1xBet has introduced the 1xCare program to expand its responsible gambling framework. The new structure consolidates research, education, technology, and player well-being efforts under a single operational model.
Program Structure and Leadership
The initiative replaces fragmented safety measures with a unified system designed to monitor player activity and deliver targeted support. Simon Westbury, serving as 1xCare Chair, outlined the program’s core objective. He noted that responsible gambling functions as a mandatory standard rather than a marketing phrase, and the new framework will enforce that requirement across all service divisions.The system integrates data analysis tools with educational resources to identify at-risk accounts before issues escalate. Management confirmed that the program will operate continuously alongside existing licensing compliance procedures.