Ratmir Ronami, vice president of League of Strokes, stated that the Russian betting sector is currently undergoing a phase of consolidation. He predicts that within the near future, only three to five major operators will control the vast majority of the market turnover.
Market Conditions and Competition
Ronami noted that the industry has successfully adapted to increased tax burdens and recent regulatory changes. However, he emphasized that competition has intensified significantly. The current environment requires operators to fight for every individual client, meaning only the strongest companies will survive the ongoing market shift.
Looking ahead to the 2026 World Cup, the company forecasts a 10 to 20 percent increase in betting volume compared to the 2022 tournament. This growth is attributed to the larger number of matches scheduled for the upcoming event. Additionally, League of Strokes expects the active user base to expand by 15 to 20 percent, driven by specific marketing campaigns tied to the championship.
Ronami also highlighted a strategic shift in marketing budgets. Operators are currently reducing overall spending to focus on customer retention rather than acquisition. Future investments will prioritize gamification features and product development to maintain engagement with existing users.
The information was reported by GGM: iGaming News.