FIRST.bet and ADI Predictstreet have formed a strategic partnership to introduce regulated prediction markets to Latin America. The collaboration combines ADI Predictstreet’s proprietary infrastructure with FIRST.bet’s B2B sportsbook platform to expand fan engagement options in the region.
World Cup 2026 Integration
The initiative will debut with the FIFA World Cup 2026 Prediction Hub. ADI Predictstreet holds the status of Official Prediction Market Partner for the tournament. The platform utilizes ADI Chain, an institutional-grade digital infrastructure designed to handle millions of concurrent users.
Fans can participate using traditional payment methods or supported digital currencies.
Dimitrios Psarrakis, chief executive officer of ADI Predictstreet, stated that Latin America represents a significant growth opportunity for regulated prediction markets. He noted that FIRST.bet’s regulatory footprint and operator relationships facilitate the scaling of their technology across the region. Tom Light, founder and CEO of FIRST.bet, added that prediction markets offer a new method for fan engagement, citing the World Cup as a proving ground for long-term infrastructure.
The system relies on a proprietary football intelligence engine informed by over a decade of FIFA World Cup data. FIRST.bet currently operates across Latin America, Europe, and Africa, providing the necessary localization and trading expertise. The partnership aims to transition supporters from passive spectators to active participants through real-time sentiment analysis.