The Licensed Dutch Online Gaming Providers (VNLOK) has initiated legal proceedings against Meta. The trade organization challenges the tech company's handling of advertisements from gambling operators that lack proper authorization.
Legal Proceedings Regarding Advertising
The lawsuit specifically addresses the high volume of promotional content displayed on Facebook and Instagram. VNLOK contends that these platforms are hosting a significant number of ads from entities that do not hold valid licenses to conduct business in the region.
The association argues that the current situation allows unlicensed companies to reach users through major social networks without adhering to local regulations. This legal move represents a direct attempt by the industry body to enforce regulatory standards on international technology providers.