Sportsbook platform Altenar will participate in iGB L!VE London 2026 to present its technology solutions to industry stakeholders. The company plans to discuss strategies for operating within the UK's regulated gambling jurisdiction.
Recent data from the UK Gambling Commission indicates that online real-event betting generated £530 million in Gross Gambling Yield during the fourth quarter of 2025. This figure highlights the scale of the sector and the demand for high-performance products. Operators currently face pressure to differentiate their offerings and maintain compliance with evolving regulations.
Platform Capabilities and Market Strategy
Altenar's platform provides flexible technology, localization tools, and retention features designed to support these requirements. Giannis Papakonstantinou, Account Management Director at Altenar, stated: "The challenge in the UK is no longer simply entering the market. Operators need to acquire players efficiently, retain them for longer, and remain fully compliant in an increasingly demanding regulatory environment." He added that the company works with partners to support sustainable growth across multiple brands.
The company recently published a case study regarding L&L Europe, a UK-focused multi-brand operator, to demonstrate how scalable sportsbook strategies support portfolio growth. The Altenar sales and leadership teams will be present at the expo. Attendees can visit stand P65 to arrange meetings regarding market positioning.