The Australian Communications and Media Authority (ACMA) has identified gambling advertising reform as a primary objective for the upcoming regulatory cycle. This focus will define the organization's compliance and enforcement activities throughout the 2026-27 period.
Regulatory Focus for 2026-27
The regulator has placed the restructuring of gambling advertisements at the core of its strategic agenda. This decision signals a shift in how advertising standards will be monitored and enforced over the next two years.
The ACMA intends to direct its resources toward ensuring that gambling promotions adhere to updated guidelines. This approach aims to address current challenges within the industry's marketing practices.